What you get today
120+ features. In one tool.
No fluff, no „revolution” word. What SMAT actually does for you today. Grouped, numbered, with a short description of each feature.
What you get in SMAT, no fluff. Each item is something SMAT does for you or with you. The list is current, but not finished. More is on the way.
Strongest sides
Six things that keep people in SMAT.
If you've got a minute and want to understand what you're getting, start here.
Remembers your brand
Learns your business from a conversation, your site and your existing posts. You don't explain who you are again.
Watches your competitors for you
You name who to track, SMAT shows what works for them and pulls ideas you can use.
Writes in your voice, not from a template
Posts sound like you, not like every other company online. No clichés, no recycled phrases.
Visuals in your aesthetic, with text on a separate layer
Professional images built from scratch. Text laid on separately, so you fix the words without regenerating the picture.
Assistant runs the app for you
Instead of clicking through menus, you tell it in chat what you need, and it kicks off the action.
Monthly plan and auto-publish on Meta
A whole month of content planned. After your approval, posts go to Facebook and Instagram on their own, in suggested slots.
01 / 1101–13
Assistant
You talk to it like to a marketing person. No clicking through menus.
Drive the app by chat
Most things in SMAT you launch by talking to the assistant, no menu hunt.
Remembers your business
You don't explain who you are every time.
Remembers your threads
Come back a week later, it knows what you were on.
Explains its choices
Asks short questions, suggests options, doesn't drown you in toggles.
Suggests, doesn't impose
Take it, change it, drop it. Your call.
Plain English
No jargon, no buzzwords.
Cards with concrete proposals
Specific suggestions with room for your notes.
Pings only when it matters
Notifies you about decisions you actually need to make.
Helps you start fresh
Direction shifts? It walks you through a clean restart without losing history.
Knows the screen you're on
Reacts to the context you're in.
Works on the phone too
Same assistant in the browser and in your pocket.
Safe answers
Won't expose other clients' data or internal settings.
Support requests straight from chat
Got a problem? The assistant files it to support without leaving the conversation.
02 / 1114–31
Learns your business
Before anything ships, it knows who you are, who you talk to, and how.
Interview, not a form
Gets to know your business through a conversation, not an 80-field survey.
Reads your channels
Looks at what you've already published and proposes a profile.
Watches your competitors
Sees who plays in your league.
Builds your audience picture
Who they are, what they look for, what they do.
Asks only about what it doesn't know
No questions it can answer on its own.
Short rounds, not an hour-long quiz
You get a small batch, you answer, you move on.
Everything is editable
Each section of your profile can be refined in conversation.
Fresh start when you want
Repositioning? Start clean without wiping your history.
Spots contradictions
Tells you when answers don't fit what it already knows.
Fills in missing pieces
If something can't be read from data, it drafts a starting version for your approval.
Tells what it knows from what it guesses
Marks each part clearly.
Your approval at every step
Nothing lands in the profile without you saying yes.
Sensitive data stays out
Other people's content informs context, never gets republished.
Profile evolves
Updates with new data, doesn't stay frozen on what was true a year ago.
Changes visible in one place
You see what changed and why.
Many people, one profile
Anyone on the team can add context, the assistant keeps it coherent.
Names, people, places remembered
Team names, locations, products. You don't repeat yourself.
Full profile in your hands
View and download what's known about you, anytime.
03 / 1132–44
Ideas, topics and competitors
Every morning you know what to publish and why.
Fresh topic list every day
Log in, see ready proposals for today, each with a reason.
Topics from what's happening
Picks up news from your industry.
Topics from competitors
Shows what worked for them and why.
Topics from gaps in your profile
Areas you haven't talked about yet.
Topics that fit you
Filters before showing, so a bakery doesn't get legal-services pitches.
Checks what people search for
Drops topics nobody reads about.
Checks if the topic is fresh
Doesn't push something that peaked last week.
Specific competitors tracked
You name them, the assistant pulls their content and findings.
Who's growing, who's slipping
You see trends, not just isolated posts.
What works for them, what to avoid
Two lists: worth borrowing, worth skipping.
Full control over the list
Reject, edit, ask for new proposals.
Topics saved for later
What you skip today comes back at the right moment.
Trail behind every recommendation
You see what the assistant based the suggestion on.
04 / 1145–54
Programs
Recurring post series that run on their own. You pick topics, SMAT delivers them.
Recurring series instead of one-off posts
You define a format that comes back regularly.
Each program has its own character
Tone, style, vocabulary tuned to that specific series.
Its own publishing rhythm
Weekly, monthly, daily, whatever fits.
Consistent visual identity
Posts from one program look like siblings, not a random mix.
Competitor inspiration per program
You point to a benchmark, the assistant holds the standard.
Keywords and themes scoped per program
Each series gets its own lane.
Programs learn from results
What works in a series stays, what doesn't drops.
Pause and resume any time
Holiday, low season, vacation. No deletion needed.
Easy program rewrite
Change the format once, everything that follows adjusts.
Many programs side by side
News, education, behind-the-scenes, offers. Each runs its own track.
05 / 1155–67
Writing posts
Posts in your voice. No clichés, no recycled templates.
Written in your voice
The assistant learns how you talk and repeats it.
Brings back your strongest phrases
Phrasings that worked for you come back in new posts.
Avoids tired marketing phrases
Doesn't sound like every other company online.
No emoji bullets, no stiff dashes
Clean writing, no tics from generic generators.
Tone you can change
Looser, more formal, shorter. One instruction does it.
Posts shaped for the platform
Writes one way for Facebook, another way for Instagram. Tuned to the channel it ships to.
Several copy variants to pick from
You get a few versions of the same post, you pick the one that sounds right.
Posts honour your emoji policy
None, few, many. Up to you.
Strong opener
First line stops the scroll, doesn't put it to sleep.
Hashtags chosen with care
Only the ones that make sense, no glob of ten random ones.
Closing line in your style
The last sentence fits the post, not a template.
Each post checked against your brand
Self-validates before reaching you.
One-click rewrite
You ask for changes, you get a new version.
06 / 1168–80
Visuals
Professional images from scratch, in your aesthetic.
Visuals built from scratch
Not stock, not template. Made for you.
Brand aesthetic locked in
The assistant learns your style and holds it.
Six supported formats
1:1, 4:5, 3:4, 9:16, 16:9, 1.91:1. Each with its own composition rules.
Visual consistency over time
Posts from the same month feel like one campaign.
Competitor inspiration without copying
Takes the cue, makes it yours.
Safe areas per platform
Nothing important gets covered by Instagram or TikTok buttons.
Consistent characters across visuals
The same person looks the same across posts.
Several engines to choose from
Different styles and looks for different needs.
Product photo polish
You drop your photo in, get a refined version back.
Quick variants
One decision, several directions to pick from.
Your own video in posts
Drop a phone clip into a Reel or Story, SMAT adds the caption and hashtags in your tone.
A full carousel from one idea
Turns a single topic into a coherent slide-by-slide carousel.
Image editing with version history
Refine an image variant by variant and return to any earlier version anytime.
07 / 1181–90
Text on the image
Headlines designed like in a studio, not stamped onto an image.
Text laid on separately
Change the words without regenerating the image.
Layout follows the copy
Shorter copy gets more breathing room, longer copy gets a denser layout.
Poster-grade hierarchy
What matters most reads first.
Typography matched to the brand
Picked to fit your aesthetic, not at random.
Strong openers as a design element
First seconds of viewing are built to hold the scroll.
Multiple layouts to pick from
Same text, different layout. You see the difference instantly.
Edit the text in a second
Typo? One click and it's fixed.
Readability on small screens
Checked on a phone, not just on a monitor.
Solid contrast and colour
Text reads, regardless of the background.
Versions per format
Same message, layout adjusted for every dimension.
08 / 1191–100
Schedule and publishing
A whole month of content planned. It publishes itself, at the right moments.
Plan a month ahead
You see what goes out and when.
Suggested publishing slots
The assistant proposes times based on when your audience is around.
Even pace, no overload
Posts spread so the feed doesn't choke.
Plan adapted to weekdays
Different posts on a Monday, different on a Friday.
Slots for events and campaigns
Room for a launch, a holiday, a promotion.
Easy reshuffling
Something came up? Change the date from the post itself, the month replans on its own.
Publishes itself
After your approval. No clicking at 8 in the morning.
Notifies you about gaps
Tells you when an empty day is coming up.
Publishing through Meta (Facebook + Instagram)
Connect Meta, posts go to Facebook and Instagram on their own. TikTok and LinkedIn are on the roadmap.
Publishing logs to inspect
You see what went out, when, and how it landed.
09 / 11101–109
Results and learning from data
You see what works. The next posts get better, because SMAT keeps learning.
Key results on the first screen
No digging through reports.
Results split by content type
You know which series carries, which doesn't.
Results split by publishing time
You see which slots deliver.
Patterns from your winning posts
The assistant pulls out what they had in common and reuses it.
Suggested changes based on results
Concrete prompts, not raw charts.
Comparisons against competitors
Where you lead, where there's something to learn.
A short story instead of tables
The assistant tells you what happened and what to do.
Notifies on sudden shifts
Tells you when something unexpectedly broke through or dropped.
Decision history at hand
You see what you changed and how it affected results.
10 / 11110–114
You're in control
SMAT proposes. You approve. Nothing goes out without your say-so.
Every post needs approval
By default, nothing publishes on its own.
You edit everything
Text, image, date, place. No restrictions.
You roll back when you need to
Get back to a previous version in one move.
The last word is yours
There is no mode where a post goes out without your click.
Your data stays yours
Doesn't train anything for anyone else.
11 / 11115–123
Team, data and security
SMAT isn't a personal account. It's a company tool, with roles, audit trail and full control over your own data.
Company account separate from your personal one
Each brand runs in its own workspace. Nothing leaks between them.
Many users in one company account
Invite people from your team, each with their own login and their own trail.
Roles and permissions
Owner, manager, editor. Each one sees and does only what they need.
Email invitations
You enter the address, the person gets a link, joins the company in SMAT.
Removing a member doesn't wipe history
Someone leaves the team, their work stays on the company account.
Change history
Managers see who changed what and when. Handy if something needs reconstructing.
Download all your own data
GDPR-compliant export, one click. You get a package of your content.
Account and data deletion on request
You decide when we disappear from your systems. No begging emails to stay.
Sensitive data encrypted
Meta tokens, keys and secrets stored safely, not in plain text.
This list is a snapshot. Internal features, beta, and ones in rollout are not listed here. Something else you'd want? Let us know.
It's enough that it's easier to see in action.
Create an account, connect Instagram, watch SMAT read your brand. First 7 days free.
No more blank page
Social drops off your worry list.
7 days free. The profile is run your way, and you no longer scroll past your own posts faster than anyone else’s.